Coca-Cola Company uses this tool to market their product across the world, which brought 6 about the 63 different types of currency being used by the company. The first part of the paper concentrate on the internal and external analysis of the company in the international business environment as well as the extent of globalisation on the company with a detailed report on different organisational structure being implemented on an international scale.
Benefits of Globalization Increase in economic integration can be seen to be on of the major benefit gain from the umbrella term Globalization as asserted by Jeffrey Most of this basic morals values are cultivated using a scenarios in various organisational sub- disciplines which includes retail management, advertising management, purchasing management, human resource management and so on.
Target Marketing To test whether targeting a particular market demographic would be a successful strategy, Pepsi could make this adjustment to the Market Map: Political crisis can be in form of protest, which might affect the demand of products, as well as political violence that makes it hard for the products to penetrating in political crisis zones.
Geographic Distribution To test whether adjusting their product distribution strategy would be successful, Pepsi could make this adjustment to the Market Map: In the year its confirmed that The strategic management policy of the Coca-Cola Company focused toward imprisoning the national and international market for the purpose of quality improvement, developing strength in the international market at the same time holding accountability of environmental strategy on the ground of business operations, performance management and developing environmental standard in an international scale.
Although Coca-Cola Company is the world leading non-alcoholic beverages company in the world, its still needs to undertake PESTL analysis to know more about its external environment, precisely the opportunities out there and it competitors so as to maintain its customers loyalty and position.
Unlike with other statistical techniques, the user does not have to commission an expensive market research report just to tell them what they already know about the existing market.
By the year the Company established a strong foreign relationship with other countries around the world this gave the company a chance to continue on its quest of rapid expansion and mass production of its product across the world by the use of local branches and local partnerships.
Making and Doing Deals: These included among others that: Technology plays several functions in beverages industry as with the manufacturing new products, packaging product and distribution of products.
There are several numerous cases of such federal lawsuit against organisation across the world this is making managers to be more cautious in abiding by each one of their legal responsibilities.
This structure has many layers of line management, flowing from executives to senior regional managers on to departmental managers flowing all the way down to supervision officers. Their exist a high tendency of cultural misunderstanding in transactional and exchange processes due to cultural diversification, a clear business transactional practice could be considered a bribery by other culture example include political contribution, gift, favours, monetary payment and so on.
Its expected for every organisation to operate within the legal framework set by those regulatory bodies wherever the organisations is located or positioned. Each of those continental groups has a vice president that 23 assumes the control of each sub-division.
This is what is known as deregulation, which is also a factor that affects globalization. The Bureaucracy Structure Bureaucracy business structure is a pyramidal structure that is often use by government agencies and public administrations which involved a lot of paper work with the intent of achieving predefined complex goal efficiently and at low cost.
This will be discussed in details below. Once the base model has been constructed and tuned the user can think about how they might change the conditions in the market.
The report also examines the global position and structure of the company. However, as organisation is growing bigger this structure is prompt to so many challenges due to low level of formalization and high level of decision centralization this will eventually instigate information overload which drive ineffective decision making by slowing it down.
Countries are diversify in terms of culture and tradition, this element have to be absolutely analyse before introducing marketing and introducing products. This statement often comes in two categories, the policy based statement and the principal based statement.
In addition the company also produce bottle water and concentrates juice. This is one threat that the management was able to turn into opportunity by introducing dietary products such as Coca-Cola Zero, Light Coke and Diet Coke. General ethical and moral issues faced by organisations operating internationally include the following: Because the Market Model uses a proprietary statistical algorithm to impute customer distribution data, the data collection problem becomes much easier and cost effective.
This made it easy for the authority to be sided or centralized to a single manager who is assumed to be the owner of the business. In the year its recorded revenue grew by Factors affecting Globalization A later study Jeffrey, shows that fluctuations of monetary capital exchange between countries: The Coca-Cola Company uses a strategy of uniform tastes, which is been achieved by ensuring strict control of recipes and facilities.But that’s not the case; in fact, unlike for virtually every other industry, for the traditional airlines, globalization is not an opportunity, but their gravest threat.
For example, as auto, chemical, and pharmaceutical companies have demonstrated, this is a perfect time for international consolidation to better scale resources around the world. An iconic, carbonated soft drink recognized all around the world, the bold, refreshing flavor of Pepsi soda pop satisfies taste buds and quenches thirst.
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The brand is racked far above it competitors in the beverages industry, the brand following it in the beverages industry is Pepsi which was ranked number 22 with brand value of $12, Moreover, aside from being the number one brand, it owns the top four beverages brand in the world that include Fanta, Sprite, Coca-Cola, and Diet Coke.
Globalization and the Coca-Cola Company Introduction Today, Coca-Cola is one of most well-known brands in the world. In the early ’s, Coca-Cola started to globalize. Bottling plants were initially built in ability to customize the product to meet the needs and wants of individual markets.
For example, Coca-Cola has been able to. Pepsi like other big companies also wants to globalize the market because of certain facts. Firstly, globalization territorial boarder is now almost instantaneous. Secondly, communication technology have improved access to overseas markets and streamlined both production and distribution of goods.Download